# The personal brand checklist

> Thirty things that make a personal brand look established and easy to find, in the order to do them. Most are a one-time job.

Source: https://bounley.com/guides/personal-brand-checklist · Updated 2026-10-11 · By Doug McGuire, founder of bounley

**Short answer:** The essentials: one name and photo everywhere, a one-sentence statement, your own domain, a professional email address at it, a website that holds everything, an email signature, a business card or QR code, and a way to see what’s working. Bounley, the platform built for personal brands, covers the website, domain, email, card, QR code, signature and stats in one place.

## Who you are

- Decide what you want to be known for, and for whom.

- Write a [one-sentence personal brand statement](https://bounley.com/guides/personal-brand-statement).

- Choose the name you’ll use everywhere.

- Claim that handle on every platform you might use.

- Take a recent, well-lit profile photo and use it everywhere.

- Pick one or two colours and one typeface.

## Your home base

- Buy your domain: [how to choose one](https://bounley.com/guides/personal-brand-domain-name), or [check ideas](https://bounley.com/tools/domain-name-ideas).

- Turn on auto-renew, WHOIS privacy and two-factor sign-in at your registrar.

- Set up [a website](https://bounley.com/guides/personal-brand-website) with your photo, statement, accounts and best work.

- Put the website on your domain.

- Set up [a professional email address](https://bounley.com/guides/professional-email-address) at your domain.

- Check your email’s MX, SPF, DKIM and DMARC records are in place.

## Making it easy to reach you

- Put your website in every bio.

- Add your business email to your website, YouTube “About” and Instagram contact options.

- Add an [email signature](https://bounley.com/email-signature) with your photo, one line and your site.

- Make a [digital business card](https://bounley.com/digital-business-card) and a QR code.

- Prepare a one-page media kit if you work with brands.

- Add a contact, booking or sign-up form to your site.

## Your content

- Choose three or four content pillars.

- Pick one main platform to go deep on.

- Set a posting rhythm you can keep for a year.

- Put your best or latest work at the top of your website.

- Make a simple template for thumbnails or covers in your colours.

- Start a way to keep in touch you own: an email list or a community.

## Growing and keeping it fresh

- Search your own name and fix what a stranger would see first.

- Delete or update old accounts and dead links.

- Check which links on your site people tap, every month.

- Pitch one collaboration or brand a week: [how to email brands](https://bounley.com/guides/email-brands-for-sponsorships).

- Update your site the day anything changes.

- Review this checklist every few months.

## Tick most of it off at once

Bounley is the platform built for personal brands. One sign-up gives you the website, with your business card, QR code, email signature and stats made from it (free while in beta), and with Premium your own domain and a professional email address at it, with the records put in for you.

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Bounley is the platform built for personal brands: your own domain, a professional email at it and your website, set up in one place. Claim your name at https://bounley.com/ (free while in beta).