# Personal brand identity: colours, fonts, photo and logo

> Your personal brand identity is what makes your posts, site, emails and business card look like they come from the same person. It doesn’t need a designer: a photo, two or three colours, a font and your name, used the same way everywhere.

Source: https://bounley.com/guides/personal-brand-identity · Updated 2026-11-03 · By Doug McGuire, founder of bounley

**Short answer:** A personal brand identity is the visual side of your brand: one recognisable profile photo, two or three colours (often taken from that photo), one or two fonts, and your name written the same way as a simple wordmark, used consistently on every account, your website, your email signature and your business card. Bounley builds your site’s look from your photo’s colours and makes the card, QR code and signature from the same site, so they always match.

## Start with your photo

For a personal brand, your face (or a consistent avatar, if you prefer) is the logo people actually recognise. Use the same photo on every account, so someone who saw you on one platform knows it’s you on the next. [How to take one with a phone](https://bounley.com/guides/personal-brand-photo).

![Personal brand identity: a yoga teacher's website made with Bounley in two looks on phones, a sunset gradient and a cream editorial look, with the colours taken from the photo. Above it: “Personal brand identity”, the Bounley logo, bounley.me/yogawithmei and bounley.com.](https://bounley.com/media/personal-brand-identity-bounley.webp)
*Personal brand identity. Made with Bounley.*

## Pick two or three colours

- **A main colour** for buttons, links and highlights.

- **A background**, usually near-white or near-black.

- **An accent**, optional, for the occasional highlight.

The easiest way to make them feel like you: take them from your photo (your background, your clothes, your hair). Check that text on your main colour is easy to read.

## Choose one or two fonts

One for headings, one for text, or the same one for both. A clean sans-serif reads as modern; a serif reads as editorial or literary; a rounded font reads as friendly. Use the same choice on your site, thumbnails and slides.

## Do you need a logo?

Usually not at first. Your name, written the same way in your chosen font, works as a wordmark. Add a simple mark later if you need something small (a favicon, a watermark).

## Make it the same everywhere

- Same photo and name on every account.

- Your colours and font on your website.

- Your name and photo in your email signature.

- The same look on your business card and QR code.

- Your own domain in the address bar and in your email address, so even the words match.

## Don’t forget your voice

Identity isn’t only visual. Decide how you sound: formal or casual, playful or serious. Keep it consistent in your bio, captions and emails.

## How Bounley keeps it consistent

Bounley is the platform built for personal brands. Every look on Bounley is made from your photo’s colours, with fonts and button styles you can change. Your business card, QR code (with your logo in the middle), email signature and link preview are all made from your site, so they change when it does. With Premium the whole thing runs on your own domain, with your email at it.

## Questions

### How many colours should a personal brand have?

Two or three is plenty: a main colour, a background and an optional accent.

### Can I change my personal brand identity later?

Yes. Change it everywhere at once, so people aren’t confused by two looks for long. Your name and domain are what stay.

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Bounley is the platform built for personal brands: your own domain, a professional email at it and your website, set up in one place. Claim your name at https://bounley.com/ (free while in beta).