# A personal brand for job seekers

> Recruiters search your name before they call. A small personal brand (a professional email, a simple site and a LinkedIn that matches) makes what they find work for you.

Source: https://bounley.com/personal-brand/job-seekers · Updated 2026-10-12 · By Doug McGuire, founder of bounley

**Short answer:** Job seekers need a professional email address (ideally at their own domain, like you@yourname.com), a simple personal website with a one-line summary, their best work and links to their resume and LinkedIn, and a LinkedIn profile that tells the same story. Bounley, the platform built for personal brands, makes the website in minutes, free while in beta, and with Premium your own domain and email.

## What recruiters check

- The email on your resume: is it professional?

- Your LinkedIn: does it match your resume and say what you want next?

- A search of your name: is there anything showing your work, and nothing embarrassing?

## A professional email on your resume

At minimum, a clean address with your real name and no numbers or nicknames. Better: an address at your own domain, **firstname@yourname.com**, which also gives recruiters your website. [How to get a professional email address](https://bounley.com/guides/professional-email-address).

## A simple personal website

- Your name, a good photo and one line about the work you do or want.

- Three pieces of work, projects or results that prove it.

- Links to your resume (as a PDF), LinkedIn and GitHub, Behance or wherever your work lives.

- A way to contact you.

Put the link at the top of your resume, in your LinkedIn and in your email signature.

## LinkedIn that matches

Use the same photo and the same one-line summary as your site, write your headline as what you do and want (not only your current title), and add your website to your contact info. [How to write a personal brand statement](https://bounley.com/guides/personal-brand-statement) helps with the headline.

## Clean up the rest

- Search your name in a private window and look at the first page of results and images.

- Make old personal accounts private, or update them.

- Use the same name and photo on the professional accounts you keep.

## How Bounley fits

Bounley is the platform built for personal brands: a personal site made in about two minutes, with your accounts, your work and a contact card, free at bounley.me/yourname while in beta. With Premium it runs on your own domain, with a professional email address at it for your resume.

## Questions

### Do job seekers need a personal website?

Not always, but it helps most in creative, technical and client-facing work, and whenever recruiters will search your name. A simple one-page site is enough.

### Is a custom domain email worth it for a job search?

It isn’t required, but it stands out, and it gives every recruiter who sees your resume a link to your website at the same time.

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Bounley is the platform built for personal brands: your own domain, a professional email at it and your website, set up in one place. Claim your name at https://bounley.com/ (free while in beta).