# A personal brand for models and actors

> Casting directors and clients check you fast: your look, your stats, your reel, who represents you. Your personal brand puts all of it on one clean page.

Source: https://bounley.com/personal-brand/models · Updated 2026-11-03 · By Doug McGuire, founder of bounley

**Short answer:** Models and actors need a portfolio website on their own name with their best photos, a comp card with stats, a showreel, credits and their agency’s contact, linked from every bio. Bounley, the platform built for personal brands, builds it from your Instagram in minutes with your reel playing on the page, and with Premium your own domain and email.

## Why it matters for models and actors

Agencies list you among hundreds. Your own page shows the range you want to be cast for, keeps working between agencies, and gives brands a professional way to reach you or your agent.

![A model portfolio website made with Bounley, on a phone: Zara Quinn's page with starry artwork as a full cover in a serif look, Portfolio, Comp card, Showreel, Representation, Instagram and TikTok. Above it: “A model portfolio website”, the Bounley logo, bounley.me/zaraquinn and bounley.com.](https://bounley.com/media/model-portfolio-website-bounley.webp)
*A model portfolio website. Made with Bounley.*

![A website for actors and models made with Bounley: two phones showing Zara Quinn's page, with a full cover and in black and white, with a showreel, comp card and representation. Above it: “A website for actors”, the Bounley logo, bounley.me/zaraquinn and bounley.com.](https://bounley.com/media/actor-website-bounley.webp)
*A website for actors. Made with Bounley.*

## What a model’s or actor’s site needs

- Your name, where you’re based and what you do (editorial, commercial, screen).

- Your book: your strongest images, not every shoot.

- A comp card: measurements or sizes, height, hair and eye colour.

- A showreel or self-tapes, for actors.

- Credits and notable clients.

- Representation: your agent’s name and contact first.

## Bio examples

- “Model and actor in London. Represented by North Studio.”

- “Commercial and fitness model. Based in Miami, available to travel.”

- “Actor. Recent: Night Shift (BBC). Self-tapes within 24 hours.”

## Your domain and email

Your full professional name is the domain to get, since it’s what casting searches. If you have an agent, list their contact first and keep your own address for brands and direct work.

## Safety

Keep your home address and personal phone off your page. Don’t list exact availability or locations in public. If you’re under 18, a parent or guardian should manage bookings and contact.

## Image rights

Check you’re allowed to use each photo (the photographer and client may hold rights), and credit photographers where you can.

## How Bounley fits

Bounley is the platform built for personal brands. Your site is made from your accounts in about two minutes, with your reel playing on the page, your comp card as a PDF, and your agent’s contact first. With Premium it runs on your own domain, with your email there too.

## Questions

### Do I need a website if I have an agency?

It helps: your agency page lists you among many, and your own page shows your full range and stays with you if you change agencies.

### What is a comp card?

A one-page sheet with a few of your best photos, your name, your sizes and your agency’s contact. Casting directors use it to shortlist.

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Bounley is the platform built for personal brands: your own domain, a professional email at it and your website, set up in one place. Claim your name at https://bounley.com/ (free while in beta).