# A personal brand for tattoo artists

> People collect tattoo artists, not shops. Your personal brand is how they find your style, see what’s available and get on your books when they open.

Source: https://bounley.com/personal-brand/tattoo-artists · Updated 2026-11-03 · By Doug McGuire, founder of bounley

**Short answer:** Tattoo artists need a website on their own name with their portfolio and style, available flash, a booking request form, aftercare instructions and every account, plus an email for bookings. Bounley, the platform built for personal brands, makes it from your Instagram in minutes, and with Premium puts it on your own domain with an email there.

## Why it matters for tattoo artists

Instagram can bury your posts and lock your account without warning. A site on your own name keeps your style, your flash and your booking process in one place you control, and answers the same ten questions so you don’t have to.

![A tattoo artist website made with Bounley, on a phone: Ink by Rowan's black and white page with fine-line rose artwork, Available flash, Booking request, Aftercare, Instagram, TikTok and Pinterest. Above it: “A website for tattoo artists”, the Bounley logo, bounley.me/inkbyrowan and bounley.com.](https://bounley.com/media/tattoo-artist-website-bounley.webp)
*A website for tattoo artists. Made with Bounley.*

![A link in bio for tattoo artists made with Bounley: two phones showing Ink by Rowan's page, in black and white and with the rose artwork as a full cover, with flash, booking requests and aftercare. Above it: “Link in bio for tattoo artists”, the Bounley logo, bounley.me/inkbyrowan and bounley.com.](https://bounley.com/media/tattoo-artist-link-in-bio-bounley.webp)
*Link in bio for tattoo artists. Made with Bounley.*

## What a tattoo artist’s site needs

- Your style in a line: “Fine-line and botanical tattoos.”

- When books open, and how to get on them.

- Available flash, kept current.

- A booking request form: idea, placement, size, references, dates.

- Aftercare instructions people can find again at 2am.

- Deposit and cancellation policy, and the shop’s address.

## Bio examples for tattoo artists

- “Fine-line tattoo artist. Books open quarterly, new flash every Friday.”

- “Neo-traditional and colour work at Iron Rose, Leeds.”

- “Blackwork and dotwork. Custom pieces only.”

## Your domain and email

An address like **bookings@yourname.com** keeps requests out of your DMs and personal inbox. Use the name you tattoo under: **inkbyyourname.com** works if your own name is taken.

## Content that fills your books

- Healed photos next to fresh ones: they sell your work better than either alone.

- Time-lapses of a piece from stencil to finish.

- Flash drops on a regular day, with your booking link.

## Age, consent and licences

Follow your area’s rules on age, consent and licensing, and say on your site that you check ID. Ask before posting a client’s tattoo, especially if it shows their face or a personal detail.

## How Bounley fits

Bounley is the platform built for personal brands. Your site is made from your accounts in about two minutes, with a booking request form you make yourself, your flash and aftercare as their own pages, and a QR code for the shop counter. With Premium it runs on your own domain, with your email there too.

## Questions

### Do tattoo artists need a website if they have Instagram?

Instagram is where people discover you; a site is where they book, read aftercare and see what’s available, and it stays yours if an account is ever lost.

### What should a tattoo booking form ask?

The idea, placement, rough size, colour or black and grey, reference images, the dates they can do, and whether they’ve read your deposit policy.

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Bounley is the platform built for personal brands: your own domain, a professional email at it and your website, set up in one place. Claim your name at https://bounley.com/ (free while in beta).