Instagram guide

How to add links to your Instagram bio

Instagram lets you put several links on your profile, but only the first one shows before someone taps for more. Here is how to add them, and how to make the first one the right one.

By , founder of Bounley · Updated

Short answer

Open your profile, tap Edit profile, then Links, then Add external link, paste the address and tap Done. You can add up to five links, but only the first shows on your profile, so make it the one that leads to everything.

Adding a link

  1. Open Instagram and go to your profile.
  2. Tap Edit profile.
  3. Tap Links, then Add external link.
  4. Paste your link, for example bounley.me/yourname, give it a title if you like, and tap Done.

Instagram has allowed up to five links on a profile since 2023. They appear in the order you add them, and your profile shows the first one with a note that there are more.

An Instagram link in bio made with Bounley: a phone showing Iris Moreau's illustration page in cream and terracotta with Commissions, Shop prints, Instagram, Behance, Pinterest and TikTok. Beside it: “Your Instagram link in bio”, the Bounley logo, bounley.me/irismoreau and bounley.com.
Your Instagram link in bio. Made with Bounley.

How to make a link in bio for Instagram

A “link in bio” is just a page that holds everything, with its address in your Instagram links. To make one:

  1. Make the page. With Bounley you claim bounley.me/yourname and type one username; it finds your other accounts and builds the page in about two minutes.
  2. Put your newest thing first: the video, drop or sign-up your latest post talks about.
  3. Copy the page’s address and add it in Instagram under Edit profile → Links → Add external link.
  4. When you’re ready, put the page on your own domain (yourname.com), so the link in your bio is your name rather than a tool’s.

Most people never tap “and more”. Put the link that leads to everything first: a link-in-bio page with all your accounts, your latest video and your shop. The rest can be extras.

The best link to put there: your own domain

yourname.com in your bio reads as a brand; a tool’s address, even bounley.me/yourname, reads as a tool. Your own domain is also the one link that never has to change: if you ever switch services, you point the domain somewhere new and every bio, card and old video still works. With Bounley Premium your site runs on your own domain, with an email address at it to match. See how to use your own domain as your link in bio.

Open their profile: the link sits under their name and bio, above the Follow button. If they have more than one, tap it to see the full list. Instagram opens links in its own browser; the menu in its corner usually lets you open the page in your phone’s browser instead.

Links in captions and comments

Links in Instagram captions and comments aren’t clickable, which is why “link in bio” exists. Point people to your profile instead.

Stories and other places links work

  • Stories: add the Link sticker to a story and anyone watching can tap through. Save it to a Highlight so it stays on your profile.
  • Direct messages: links in DMs are clickable.
  • Threads: your Threads profile can carry a link too.

Keep it fresh

When you post something you want people to open, make it the top link on your page rather than changing your Instagram link. Your bio link stays the same, and everyone who taps it lands on what’s new.

Bounley shows you which links get tapped, so you can see what your Instagram audience actually opens.

Next steps

Brands that find you on Instagram will look for a way to reach you. Add a business email at your own domain (how) and see how to make your personal brand more professional.

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