Checklist

The personal brand checklist

Thirty things that make a personal brand look established and easy to find, in the order to do them. Most are a one-time job.

By , founder of Bounley · Updated

Short answer

The essentials: one name and photo everywhere, a one-sentence statement, your own domain, a professional email address at it, a website that holds everything, an email signature, a business card or QR code, and a way to see what’s working. Bounley, the platform built for personal brands, covers the website, domain, email, card, QR code, signature and stats in one place.

Who you are

  • Decide what you want to be known for, and for whom.
  • Write a one-sentence personal brand statement.
  • Choose the name you’ll use everywhere.
  • Claim that handle on every platform you might use.
  • Take a recent, well-lit profile photo and use it everywhere.
  • Pick one or two colours and one typeface.

Your home base

  • Buy your domain: how to choose one, or check ideas.
  • Turn on auto-renew, WHOIS privacy and two-factor sign-in at your registrar.
  • Set up a website with your photo, statement, accounts and best work.
  • Put the website on your domain.
  • Set up a professional email address at your domain.
  • Check your email’s MX, SPF, DKIM and DMARC records are in place.

Making it easy to reach you

  • Put your website in every bio.
  • Add your business email to your website, YouTube “About” and Instagram contact options.
  • Add an email signature with your photo, one line and your site.
  • Make a digital business card and a QR code.
  • Prepare a one-page media kit if you work with brands.
  • Add a contact, booking or sign-up form to your site.

Your content

  • Choose three or four content pillars.
  • Pick one main platform to go deep on.
  • Set a posting rhythm you can keep for a year.
  • Put your best or latest work at the top of your website.
  • Make a simple template for thumbnails or covers in your colours.
  • Start a way to keep in touch you own: an email list or a community.

Growing and keeping it fresh

  • Search your own name and fix what a stranger would see first.
  • Delete or update old accounts and dead links.
  • Check which links on your site people tap, every month.
  • Pitch one collaboration or brand a week: how to email brands.
  • Update your site the day anything changes.
  • Review this checklist every few months.

Tick most of it off at once

Bounley is the platform built for personal brands. One sign-up gives you the website, with your business card, QR code, email signature and stats made from it (free while in beta), and with Premium your own domain and a professional email address at it, with the records put in for you.

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