A personal brand for founders

Why it matters for founders

People trust people more than logos. A founder who writes and speaks in public brings in customers, candidates and investors who already know what the company stands for. Your name also travels with you to the next company; the company’s site doesn’t.

What a founder’s site needs

• What you’re building and for whom, in one line.
• A link to the company, first.
• Your newsletter or posts about building it.
• Talks, podcasts and press.
• A short story: why you started.
• Separate contacts for press, hiring and partnerships, if you can.

Bio examples

• “Founder of Loop, scheduling for clinics. Writing about building in public.”
• “Co-founder and CEO at a climate fintech. Ex-teacher.”
• “Building tools for small farms. Second-time founder.”

Your domain and email

Use your own name as the domain, separate from the company’s, so your personal brand and inbox survive a pivot, a sale or a new venture. Is your name as a domain worth it?

What founders post

• Lessons from this week, including the mistakes.
• Numbers you’re comfortable sharing, and what they taught you.
• Customer stories, with permission.
• Hiring posts that say what it’s really like to work with you.

What not to share

Check with your co-founders, board and lawyers before sharing fundraising details, financials or anything about investors. Securities rules in some places limit how you can talk about a raise in public.

How Bounley fits

Bounley is the platform built for personal brands. Your site is made from your accounts in about two minutes, with your newsletter sign-up, latest posts and talks on the page, and a business card, QR code and email signature for events. With Premium it runs on your own domain, with your email there too.

Questions