For UGC creators

A personal brand for UGC creators

Brands hire UGC creators from a portfolio, not a follower count. Your personal brand is that portfolio: your best videos, what you charge and how to reach you, on a page that looks like a business.

By , founder of Bounley · Updated

Short answer

UGC creators need a portfolio website on their own name with their best videos playing on the page, the kinds of brands they work with, packages or starting rates, and a business email at their own domain. Bounley, the platform built for personal brands, builds the site from your TikTok or Instagram in minutes with your videos on it, and with Premium your own domain and email.

A personal brand for UGC creators: a UGC creator's portfolio made with Bounley on a phone: recent videos, rates and packages and brands worked with.
A personal brand for UGC creators · Bounley

Why it matters for UGC creators

A brand manager reviewing fifty pitches opens the ones with a clean portfolio link and an email that looks like a business. Your page is often the whole interview.

A UGC creator portfolio made with Bounley, on a phone: Tess Makes' page in blue and yellow with phone camera artwork, Portfolio, Rates and packages, Brands I've worked with, TikTok, Instagram and Email. Above it: “A UGC portfolio brands can book”, the Bounley logo, bounley.me/tessmakes and bounley.com.
A UGC portfolio brands can book. Made with Bounley.
Three UGC portfolio examples made with Bounley, on phones: a UGC creator in blue and yellow, a food creator with a pan cover, and a makeup artist in pink. Above it: “UGC portfolio examples”, the Bounley logo, bounley.me/yourname and bounley.com.
UGC portfolio examples. Made with Bounley.

What a UGC portfolio needs

  • The kinds of brands you make content for: “Beauty, home and food.”
  • Six to twelve of your best videos, playing on the page, grouped by type (unboxing, testimonial, how-to).
  • Packages or starting rates, and what’s included (raw files, hooks, usage rights).
  • Brands you’ve worked with, if you’re allowed to name them.
  • Your turnaround time and how to brief you.
  • A business email and a short enquiry form.

Bio examples

  • “UGC creator for beauty, home and food brands. Videos that sell.”
  • “Product videos for pet brands, starring Biscuit the beagle.”
  • “UGC and voiceover for apps and software.”

A business email

Pitching from hello@yourname.com instead of a free address gets more replies and keeps brand mail in one place. How to email brands has templates.

Getting your first brands

  • Make three spec videos for products you already use, and say they’re spec.
  • Pitch with one link: your portfolio, not a folder of files.
  • Follow up once, a week later, with one new video.

Disclosure and usage rights

If content appears on your own accounts as a paid partnership, disclose it the way your country’s advertising rules require. Put usage rights (where, how long, paid ads or not) in writing for every job.

How Bounley fits

Bounley is the platform built for personal brands. Your site is made from your accounts in about two minutes, with your TikTok and Instagram videos playing on the page, your rates as their own page, and an enquiry form you make yourself. With Premium it runs on your own domain, with your business email in the same place.

Questions

Do UGC creators need followers?

No. Brands pay for the content, often to run on their own accounts, so your portfolio matters far more than your audience.

Where should a UGC portfolio live?

On a page you own, with the videos playing right there: shared folders expire and are slow on a phone, where most brand managers open your link.

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