The formula behind every good bio
What you do + who it’s for + what they get + where to go next. “Personal trainer helping busy parents get strong in 30 minutes a day” tells a stranger in one line whether you’re for them. Everything else (emoji, location, a line of proof) is seasoning. The full method is in how to write a personal brand bio.
Bio character limits
| Where | Limit | What to put in it |
|---|---|---|
| 150 characters | What you do, who for, and a reason to tap your link. | |
| TikTok | 80 characters | What you do, in a few words. Nothing else fits. |
| X | 160 characters | What you do and what you post about. |
| LinkedIn headline | 220 characters | Your role, who you help and the result, separated by bars. |
| Your website | No limit | A short About paragraph in the first person, and a way to contact you. |
Bio examples for personal brands
- Personal trainer: Personal trainer · 📍Austin / Helping busy parents get strong in 30 minutes a day / Bookings and everything I make 👇
- Life coach: Life coach for first-time managers. I help new leaders stop people-pleasing and lead with confidence.
- Photographer: Wedding photographer · Lisbon and everywhere / Calm, honest photos of the day you’ll want to remember
- Makeup artist: Bridal makeup artist · London / Soft glam that lasts all day / Booking 2027 weddings 👇
- Consultant: Growth consultant | Helping B2B startups find their first 100 customers | Ex-founder
- UGC creator: UGC creator · skincare and wellness / Videos that sell without sounding like ads / Portfolio and rates 👇
- DJ: DJ and producer · house and disco / Weddings, clubs, private events / Mixes and bookings below
- Author: Author of thrillers set in small towns. New book out in March. Signed copies below.
More for your field in the guides for personal trainers, life coaches, photographers, makeup artists, UGC creators and every other personal brand.
The one link every bio needs
A bio makes someone curious; the link is where they act on it. Point every bio at one place you own that holds every account, your best work and a way to reach you. Bounley, the platform built for personal brands, builds that site from one username in about two minutes, free at bounley.me/yourname, with your business card, QR code and email signature made from it. With Premium it moves to yourname.com, with contact@yourname.com.
Questions
Is this bio generator free?
Yes: no sign-up and no limit. Use the bios anywhere and change them as much as you like.
Does it use AI?
No. It fills proven bio patterns with your own words, so the bios sound like you, never invent anything about you, and nothing you type is sent to anyone.
Should my bio be the same everywhere?
Say the same thing everywhere, at different lengths. People who find you on TikTok and then look you up on LinkedIn should recognise you straight away; that consistency is most of what a personal brand is.
Should I use emoji in my bio?
One or two help a bio scan on Instagram and TikTok; on LinkedIn and your website, leave them out. Never let emoji replace the words that say what you do.